901 Bar and Grill

Known as the "9-0" among USC students, this local favorite fills up on game day with beautiful blondes and frat guys whose credit card bills go straight to dad. The red neon sign outside also shines bright on Sundays, when NFL games are broadcast across nine 50-inch plasma TVs. Utter "UCLA," and you'll be treated to the Bar Mat Shot, a glass of grime and leftover spillage on the bar mat underneath the bartender's feet (and it'll only cost you $1). A two-for-one happy hour is 4 p.m. to 8 p.m., daily.